Your website is one of the greatest assets to your business. Not only does it showcase your products or services, but it also represents your brand and helps your customers to learn more about who you are and what you do.
But once you have created your perfect website, how do you increase traffic and sales?
Here are three great tips from Innermedia on how to successfully market your website…
Search Engine Optimisation, or SEO, is the process of making your website rank higher on search engines like Google. If you have a website and you want to attract more traffic, this should be at the top of your marketing priorities. To improve your search results you need to write interesting and useful content that includes common key words and phrases.
Having a blog on your website can help to increase your rankings on search engines. Blogs can also show others that you are an expert in your industry and they can even help to improve your conversion rate. To create a successful blog you should write quality content that helps your customers. Your blogs will also need to include relevant key words and social sharing buttons.
It is essential that your website and your blog include social media sharing buttons. This will make it easy for visitors to share your products and services. You should also try to regularly post new and eye catching content on your business’s social media channels.
If your products or services lend themselves well to video, then it is also a great idea to create a company YouTube channel. This will allow you to share videos that are helpful to your customers, such as ‘how to’ or product demos. Don’t forget to include links to your website in the video descriptions.
*This is a collaborative post